HEX Color Code #FE15D4

From card backgrounds to icon fills, the medium pink tone #FE15D4 handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #FE15D4?

In the HSL model, #FE15D4 is defined as (311°, 99%, 54%). The 311° hue angle corresponds directly to the pink portion of the color wheel. Combined with medium lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #FE15D4

From a psychological standpoint, #FE15D4 taps into pink associations of charm, sensitivity, and nurturing. The medium character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #FE15D4

E-commerce product card borders and "add to cart" button styling for pink-branded storefronts

Modal overlay tints — applying #FE15D4 at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple pink shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — medium pink marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#FF06C5

#FF2EED

#FF38F7

Complementary red tone for palette coordination

#D100FF

Nearby color value offering slightly different brightness

#FF4C9D

#FF0093

Adjacent shade useful for gradient transitions

#B36089

Comparable red alternative with distinct character

HEX Code #FE15D4 in Design Systems

For Figma and code handoff, document #FE15D4 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 112/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #FE15D4

What color is #FE15D4?

This HEX code renders as a medium pink shade on screen. Its RGB components (254, 21, 212) create a pink-dominant appearance with medium depth.

Is #FE15D4 a dark or light color?

Dark. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #FE15D4 a score of 112/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.

What colors go well with #FE15D4?

#FE15D4 pairs well with contrasting colors opposite it on the color wheel (≈131°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same pink family.

Can I use #FE15D4 for branding?

Yes. #FE15D4 works as a brand color when pink-family associations — compassion, romance, and tenderness — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.

How do I convert #FE15D4 to other color formats?

The full conversion: RGB(254, 21, 212), HSL(311°, 99%, 54%). CMYK values depend on the print profile but approximate C:0% M:92% Y:17% K:0%. Our converter tools handle all formats instantly.