What Color Is #F73067?

#F73067 translates to RGB(247, 48, 103), producing a medium pink that features a strong warm channel. The overall perceived brightness of 114/255 means it registers as a darker tone that anchors visual hierarchy.

Color Meaning of #F73067

In color psychology, pink hues evoke charm, sensitivity, and nurturing. The medium quality of #F73067 adds a layer of lightness and accessibility, making it effective for brands that want to combine pink emotional resonance with refined aesthetics.

Where to Use HEX Code #F73067

Brand identity systems — medium pink works as a primary or secondary swatch in logo lockups
Card hover states and focus rings that provide clear visual feedback without overwhelming the layout
Dashboard headers and KPI tiles where pink tones lend a professional, data-forward aesthetic
Marketing landing pages targeting audiences who respond to pink color psychology
Mobile app tab bars and status indicators that must remain legible across varying ambient lighting
Print collateral converted via CMYK — this shade holds well in four-color process printing

Similar HEX Color Codes

HEX Code #F73067 in Design Systems

Modern design systems would assign #F73067 a semantic token like --brand-pink-base and generate a tonal scale around it. Use HSL to create lighter tints (increase L by 10-15% for hover backgrounds) and darker shades (decrease L by 10-15% for pressed states), keeping H and S constant.

For contrast: white text on this background meets WCAG AA comfortably. For AAA compliance, verify the specific ratio — aim above 7:1 for body text. Avoid using this shade for thin text on medium-toned backgrounds.

FAQ About HEX Color Code #F73067

What color is #F73067?
Visually, #F73067 appears as medium pink. At HSL(343°, 93%, 58%), the hue sits in the pink zone with strong saturation and medium brightness.
Is #F73067 a dark or light color?
Based on WCAG luminance weighting, #F73067 scores 114/255 — classifying it as dark. It functions well as button fills, header bars, and accent blocks with light text..
What colors go well with #F73067?
Try combining #F73067 with shades at 163° (complementary) for bold contrast, 103° and 223° (triadic) for balanced variety, or simply lighter and darker pink values for monochromatic elegance. Use our color wheel to explore these relationships visually.
Can I use #F73067 for branding?
Yes, #F73067 works effectively for branding. The pink family communicates playfulness, gentleness, and warmth, and its medium character adds distinctiveness. Pair it with comprehensive brand guidelines specifying approved backgrounds, text treatments, and co-branding rules.
How do I convert #F73067 to other color formats?
#F73067 equals RGB(247, 48, 103) and HSL(343°, 93%, 58%). Each format serves different purposes: HEX for CSS tokens, RGB for JavaScript manipulation, and HSL for intuitive color adjustments. Our conversion tools provide all formats with one click.