What Color Is #E43B0A?
#E43B0A translates to RGB(228, 59, 10), producing a deep red that features a strong warm channel. The overall perceived brightness of 104/255 means it registers as a darker tone that anchors visual hierarchy.
Color Meaning of #E43B0A
In color psychology, red hues evoke warmth, intensity, and power. The deep quality of #E43B0A adds a layer of sophistication and seriousness, making it effective for brands that want to combine red emotional resonance with refined aesthetics.
Where to Use HEX Code #E43B0A
Similar HEX Color Codes
HEX Code #E43B0A in Design Systems
Modern design systems would assign #E43B0A a semantic token like --brand-red-base and generate a tonal scale around it. Use HSL to create lighter tints (increase L by 10-15% for hover backgrounds) and darker shades (decrease L by 10-15% for pressed states), keeping H and S constant.
For contrast: white text on this background meets WCAG AA comfortably. For AAA compliance, verify the specific ratio — aim above 7:1 for body text. Avoid using this shade for thin text on medium-toned backgrounds.
FAQ About HEX Color Code #E43B0A
What color is #E43B0A?
Is #E43B0A a dark or light color?
#E43B0A a score of 104/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.
What colors go well with #E43B0A?
#E43B0A pairs well with contrasting colors opposite it on the color wheel (≈193°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same red family.
Can I use #E43B0A for branding?
#E43B0A works as a brand color when red-family associations — energy, passion, and urgency — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.