What Color Is #E31115?

#E31115 exists as a deep entry in the red color family. Its RGB composition (227, 17, 21) reveals a blended profile where red characteristics emerge from the channel ratios. Perceived brightness lands at 80/255.

Color Meaning of #E31115

The red spectrum communicates energy, passion, and urgency, and #E31115 channels these associations through its deep intensity. This makes it a strategic choice when you want red emotional cues delivered with authority and depth.

Where to Use HEX Code #E31115

Map and location pin coloring for real-estate, logistics, or travel platform interfaces
Audio and video player progress tracks styled in deep red for media-rich applications
Breadcrumb navigation highlights showing the user's current position in the site hierarchy
Dark-mode accent applications — test #E31115 against charcoal and slate background surfaces
Newsletter template header bands that reinforce brand identity in every subscriber touchpoint
Game UI health bars, score displays, and HUD elements themed in red tones

Similar HEX Color Codes

HEX Code #E31115 in Design Systems

Implementing #E31115 across platforms? Define it in a platform-agnostic format: { "value": "#E31115", "type": "color" } in your design token JSON. Build pipelines export this to CSS custom properties, Swift UIColor, Kotlin Color, and Flutter Color objects — ensuring pixel-perfect consistency from Figma to production.

Accessibility: brightness 80/255 means this is a dark shade. WCAG recommends white or very light text on backgrounds this dark. For focus indicators and outlines, use a contrasting ${family} tint to meet the 3:1 non-text contrast rule.

FAQ About HEX Color Code #E31115

What color is #E31115?
#E31115 is a deep red color. In RGB terms, it combines 227 red, 17 green, and 21 blue — producing a tone that sits at 48% lightness in the HSL model.
Is #E31115 a dark or light color?
With a perceived brightness of 80 on a 0-255 scale, #E31115 is a dark color that requires light-colored text or elements placed on top of it. Use WCAG contrast tools to verify specific pairings.
What colors go well with #E31115?
For maximum impact, pair #E31115 with its complementary color (around 179° on the wheel). For softer harmony, try analogous hues at 29° and 329°. Neutrals tinted with red undertones complete the palette.
Can I use #E31115 for branding?
Absolutely — #E31115 is well-suited for branding when red aligns with your brand values. Its depth conveys authority and premium positioning. Test it across digital screens, print materials, and merchandise to ensure CMYK translation preserves the intended red feeling.
How do I convert #E31115 to other color formats?
#E31115 converts to RGB(227, 17, 21) and HSL(359°, 86%, 48%). For print, calculate CMYK values relative to your printer profile. Use our HEX to RGB converter for instant conversions between any color format.