HEX Color Code #DE3AAE

From card backgrounds to icon fills, the medium pink tone #DE3AAE handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #DE3AAE?

In the HSL model, #DE3AAE is defined as (318°, 71%, 55%). The 318° hue angle corresponds directly to the pink portion of the color wheel. Combined with medium lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #DE3AAE

From a psychological standpoint, #DE3AAE taps into pink associations of charm, sensitivity, and nurturing. The medium character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #DE3AAE

E-commerce product card borders and "add to cart" button styling for pink-branded storefronts

Modal overlay tints — applying #DE3AAE at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple pink shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — medium pink marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#ED49BD

#F75395

#FF178B

Complementary red tone for palette coordination

#B10D81

Nearby color value offering slightly different brightness

#FF7177

#FF006D

Adjacent shade useful for gradient transitions

#9300F9

Comparable purple alternative with distinct character

HEX Code #DE3AAE in Design Systems

For Figma and code handoff, document #DE3AAE with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 120/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #DE3AAE

What color is #DE3AAE?

Visually, #DE3AAE appears as medium pink. At HSL(318°, 71%, 55%), the hue sits in the pink zone with strong saturation and medium brightness.

Is #DE3AAE a dark or light color?

Based on WCAG luminance weighting, #DE3AAE scores 120/255 — classifying it as dark. It functions well as button fills, header bars, and accent blocks with light text..

What colors go well with #DE3AAE?

Try combining #DE3AAE with shades at 138° (complementary) for bold contrast, 78° and 198° (triadic) for balanced variety, or simply lighter and darker pink values for monochromatic elegance. Use our color wheel to explore these relationships visually.

Can I use #DE3AAE for branding?

Yes, #DE3AAE works effectively for branding. The pink family communicates playfulness, gentleness, and warmth, and its medium character adds distinctiveness. Pair it with comprehensive brand guidelines specifying approved backgrounds, text treatments, and co-branding rules.

How do I convert #DE3AAE to other color formats?

#DE3AAE equals RGB(222, 58, 174) and HSL(318°, 71%, 55%). Each format serves different purposes: HEX for CSS tokens, RGB for JavaScript manipulation, and HSL for intuitive color adjustments. Our conversion tools provide all formats with one click.