HEX Color Code #DA2646

From card backgrounds to icon fills, the medium red tone #DA2646 handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #DA2646?

In the HSL model, #DA2646 is defined as (349°, 71%, 50%). The 349° hue angle corresponds directly to the red portion of the color wheel. Combined with medium lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #DA2646

From a psychological standpoint, #DA2646 taps into red associations of warmth, intensity, and power. The medium character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #DA2646

E-commerce product card borders and "add to cart" button styling for red-branded storefronts

Modal overlay tints — applying #DA2646 at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple red shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — medium red marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#E93555

#C10D5F

#B70369

Complementary red tone for palette coordination

#FF0073

Nearby color value offering slightly different brightness

#A3000F

#FF0005

Adjacent shade useful for gradient transitions

#8F0000

Comparable red alternative with distinct character

HEX Code #DA2646 in Design Systems

For Figma and code handoff, document #DA2646 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 95/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #DA2646

What color is #DA2646?

This HEX code renders as a medium red shade on screen. Its RGB components (218, 38, 70) create a red-dominant appearance with medium depth.

Is #DA2646 a dark or light color?

Dark. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #DA2646 a score of 95/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.

What colors go well with #DA2646?

#DA2646 pairs well with contrasting colors opposite it on the color wheel (≈169°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same red family.

Can I use #DA2646 for branding?

Yes. #DA2646 works as a brand color when red-family associations — energy, passion, and urgency — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.

How do I convert #DA2646 to other color formats?

The full conversion: RGB(218, 38, 70), HSL(349°, 71%, 50%). CMYK values depend on the print profile but approximate C:15% M:85% Y:73% K:0%. Our converter tools handle all formats instantly.