HEX Color Code #BD6975

From card backgrounds to icon fills, the medium red tone #BD6975 handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #BD6975?

In the HSL model, #BD6975 is defined as (351°, 39%, 58%). The 351° hue angle corresponds directly to the red portion of the color wheel. Combined with medium lightness and moderate saturation, this shade delivers subtle, sophisticated presence.

Color Meaning of #BD6975

From a psychological standpoint, #BD6975 taps into red associations of warmth, intensity, and power. The medium character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #BD6975

E-commerce product card borders and "add to cart" button styling for red-branded storefronts

Modal overlay tints — applying #BD6975 at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple red shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — medium red marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#CC7866

#D6828E

#9A8C52

Complementary orange tone for palette coordination

#903C48

Nearby color value offering slightly different brightness

#F4A0AC

#FE28B6

Adjacent shade useful for gradient transitions

#72B4C0

Comparable teal alternative with distinct character

HEX Code #BD6975 in Design Systems

For Figma and code handoff, document #BD6975 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 131/255, layer it behind dark text for comfortable reading. It also works as a tinted background that softens a white-heavy layout without introducing visual heaviness.

FAQ About HEX Color Code #BD6975

What color is #BD6975?

This HEX code renders as a medium red shade on screen. Its RGB components (189, 105, 117) create a red-dominant appearance with medium depth.

Is #BD6975 a dark or light color?

Light. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #BD6975 a score of 131/255, placing it above the midpoint. This classification affects which text colors achieve adequate contrast.

What colors go well with #BD6975?

#BD6975 pairs well with contrasting colors opposite it on the color wheel (≈171°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same red family.

Can I use #BD6975 for branding?

Yes. #BD6975 works as a brand color when red-family associations — energy, passion, and urgency — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.

How do I convert #BD6975 to other color formats?

The full conversion: RGB(189, 105, 117), HSL(351°, 39%, 58%). CMYK values depend on the print profile but approximate C:26% M:59% Y:54% K:0%. Our converter tools handle all formats instantly.