What Color Is #BA3630?

#BA3630 translates to RGB(186, 54, 48), producing a deep red that balances its channels evenly. The overall perceived brightness of 93/255 means it registers as a darker tone that anchors visual hierarchy.

Color Meaning of #BA3630

In color psychology, red hues evoke warmth, intensity, and power. The deep quality of #BA3630 adds a layer of sophistication and seriousness, making it effective for brands that want to combine red emotional resonance with refined aesthetics.

Where to Use HEX Code #BA3630

Brand identity systems — deep red works as a primary or secondary swatch in logo lockups
Card hover states and focus rings that provide clear visual feedback without overwhelming the layout
Dashboard headers and KPI tiles where red tones lend a professional, data-forward aesthetic
Marketing landing pages targeting audiences who respond to red color psychology
Mobile app tab bars and status indicators that must remain legible across varying ambient lighting
Print collateral converted via CMYK — this shade holds well in four-color process printing

Similar HEX Color Codes

HEX Code #BA3630 in Design Systems

Modern design systems would assign #BA3630 a semantic token like --brand-red-base and generate a tonal scale around it. Use HSL to create lighter tints (increase L by 10-15% for hover backgrounds) and darker shades (decrease L by 10-15% for pressed states), keeping H and S constant.

For contrast: white text on this background meets WCAG AA comfortably. For AAA compliance, verify the specific ratio — aim above 7:1 for body text. Avoid using this shade for thin text on medium-toned backgrounds.

FAQ About HEX Color Code #BA3630

What color is #BA3630?
Visually, #BA3630 appears as deep red. At HSL(3°, 59%, 46%), the hue sits in the red zone with strong saturation and deep brightness.
Is #BA3630 a dark or light color?
Based on WCAG luminance weighting, #BA3630 scores 93/255 — classifying it as dark. It functions well as button fills, header bars, and accent blocks with light text..
What colors go well with #BA3630?
Try combining #BA3630 with shades at 183° (complementary) for bold contrast, 123° and 243° (triadic) for balanced variety, or simply lighter and darker red values for monochromatic elegance. Use our color wheel to explore these relationships visually.
Can I use #BA3630 for branding?
Yes, #BA3630 works effectively for branding. The red family communicates vitality, excitement, and boldness, and its deep character adds distinctiveness. Pair it with comprehensive brand guidelines specifying approved backgrounds, text treatments, and co-branding rules.
How do I convert #BA3630 to other color formats?
#BA3630 equals RGB(186, 54, 48) and HSL(3°, 59%, 46%). Each format serves different purposes: HEX for CSS tokens, RGB for JavaScript manipulation, and HSL for intuitive color adjustments. Our conversion tools provide all formats with one click.