HEX Color Code #B40A69

Working with pink tones? #B40A69 sits in the deep range, bringing depth and consistency to UI kits, brand systems, and data visualizations. Explore its full technical profile and curated companion colors.

What Color Is #B40A69?

Visually, #B40A69 presents as a deep pink with rich saturation that commands attention. In the HSL model, its coordinates are (326°, 89%, 37%) — revealing a hue squarely in the pink zone with deep depth.

Color Meaning of #B40A69

#B40A69 carries the psychological weight of the pink color family — commonly linked to compassion, romance, and tenderness. At deep depth, it strikes a balance that works across cultural contexts, from corporate branding to creative portfolio design.

Where to Use HEX Code #B40A69

Section dividers and decorative borders that add rhythm without visual clutter

Progress bars and step indicators where deep pink signals completion and advancement

Tooltip and popover backgrounds that need contrast against both light and dark parent surfaces

Form field validation accents — pairing #B40A69 with semantic colors creates clear feedback hierarchies

Pull-quote backgrounds and callout boxes that draw the eye to important editorial content

Social media graphics and OG images where consistent pink branding drives recognition

Similar HEX Color Codes

#A5195A

#CD0050

#D70046

Complementary red tone for palette coordination

#873796

Nearby color value offering slightly different brightness

#EB41A0

#F500AA

Adjacent shade useful for gradient transitions

#6955B4

Comparable blue alternative with distinct character

HEX Code #B40A69 in Design Systems

When integrating #B40A69 into component libraries, create at minimum: a base token, a hover variant (mixed with 10% black), an active variant (mixed with 20% black), and a disabled variant (mixed with 50% white at 60% opacity). CSS color-mix() makes this straightforward without hardcoding every variant.

Brightness check: at 72/255, this value serves best as a background for white UI text, icon labels, and button copy. Test on both sRGB monitors and mobile OLED panels where dark colors can appear more saturated.

FAQ About HEX Color Code #B40A69

What color is #B40A69?

#B40A69 is a deep pink color. In RGB terms, it combines 180 red, 10 green, and 105 blue — producing a tone that sits at 37% lightness in the HSL model.

Is #B40A69 a dark or light color?

With a perceived brightness of 72 on a 0-255 scale, #B40A69 is a dark color that requires light-colored text or elements placed on top of it. Use WCAG contrast tools to verify specific pairings.

What colors go well with #B40A69?

For maximum impact, pair #B40A69 with its complementary color (around 146° on the wheel). For softer harmony, try analogous hues at 356° and 296°. Neutrals tinted with pink undertones complete the palette.

Can I use #B40A69 for branding?

Absolutely — #B40A69 is well-suited for branding when pink aligns with your brand values. Its depth conveys authority and premium positioning. Test it across digital screens, print materials, and merchandise to ensure CMYK translation preserves the intended pink feeling.

How do I convert #B40A69 to other color formats?

#B40A69 converts to RGB(180, 10, 105) and HSL(326°, 89%, 37%). For print, calculate CMYK values relative to your printer profile. Use our HEX to RGB converter for instant conversions between any color format.