What Color Is #B38D20?

In the HSL model, #B38D20 is defined as (44°, 70%, 41%). The 44° hue angle corresponds directly to the orange portion of the color wheel. Combined with deep lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #B38D20

From a psychological standpoint, #B38D20 taps into orange associations of friendliness, confidence, and energy. The deep character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #B38D20

E-commerce product card borders and "add to cart" button styling for orange-branded storefronts
Modal overlay tints — applying #B38D20 at 10-20% opacity creates depth behind dialog content
Infographic accent elements where multiple orange shades build visual storytelling layers
Notification badges that remain legible against varied nav-bar backgrounds
Event and calendar UI — deep orange marks selected dates and active time slots
Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

HEX Code #B38D20 in Design Systems

For Figma and code handoff, document #B38D20 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 140/255, layer it behind dark text for comfortable reading. It also works as a tinted background that softens a white-heavy layout without introducing visual heaviness.

FAQ About HEX Color Code #B38D20

What color is #B38D20?
This HEX code renders as a deep orange shade on screen. Its RGB components (179, 141, 32) create a orange-dominant appearance with deep depth.
Is #B38D20 a dark or light color?
Light. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #B38D20 a score of 140/255, placing it above the midpoint. This classification affects which text colors achieve adequate contrast.
What colors go well with #B38D20?
#B38D20 pairs well with contrasting colors opposite it on the color wheel (≈224°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same orange family.
Can I use #B38D20 for branding?
Yes. #B38D20 works as a brand color when orange-family associations — creativity, enthusiasm, and warmth — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.
How do I convert #B38D20 to other color formats?
The full conversion: RGB(179, 141, 32), HSL(44°, 70%, 41%). CMYK values depend on the print profile but approximate C:30% M:45% Y:87% K:0%. Our converter tools handle all formats instantly.