What Color Is #AE0328?

This color decodes to R:174 G:3 B:40, placing it in the red region of the visible spectrum. The deep lightness level (35%) makes it a natural choice for primary brand elements, buttons, and heading accents.

Color Meaning of #AE0328

The emotional impact of #AE0328 draws from the broader red family, which signals warmth, intensity, and power. Its deep positioning gives it a grounded, reliable feeling favored by technology, finance, and professional services brands.

Where to Use HEX Code #AE0328

Gradient starting or ending points — deep red transitions smoothly to lighter red tints
Table header rows and alternating row accents in data-heavy admin panels
Blog post featured image overlays where text readability over photography is essential
Pricing page accents that highlight the recommended plan without aggressive contrast
Footer background panels that clearly separate navigation from primary content
Team page avatar borders and profile accent colors for a polished, unified look

Similar HEX Color Codes

#9F1237
A closely related red shade with subtle tonal variation
#95000F
Similar hue with adjusted saturation for alternative design needs
#D10005
Complementary red tone for palette coordination
#810055
Nearby color value offering slightly different brightness
#77005F
Related red option for creating harmonious color schemes
#6D4469
Adjacent shade useful for gradient transitions
#630000
Comparable red alternative with distinct character

HEX Code #AE0328 in Design Systems

In Tailwind CSS or similar utility frameworks, #AE0328 maps to a custom color entry in your config. Place it in the 700-900 range of your red scale. This ensures logical ordering where lower numbers are lighter and higher numbers are darker.

Accessibility note: use this shade for interactive elements (buttons, links, badges) over light surfaces, or as a background behind light-colored text. Chrome DevTools color contrast checker can verify any pairing in real time.

FAQ About HEX Color Code #AE0328

What color is #AE0328?
This HEX code renders as a deep red shade on screen. Its RGB components (174, 3, 40) create a red-dominant appearance with deep depth.
Is #AE0328 a dark or light color?
Dark. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #AE0328 a score of 58/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.
What colors go well with #AE0328?
#AE0328 pairs well with contrasting colors opposite it on the color wheel (≈167°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same red family.
Can I use #AE0328 for branding?
Yes. #AE0328 works as a brand color when red-family associations — energy, passion, and urgency — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.
How do I convert #AE0328 to other color formats?
The full conversion: RGB(174, 3, 40), HSL(347°, 97%, 35%). CMYK values depend on the print profile but approximate C:32% M:99% Y:84% K:0%. Our converter tools handle all formats instantly.