#A099FF
A very light, vivid blue closely aligning with Mediumpurple.
About #A099FF
The hex code #A099FF represents a beautifully specific shade of blue. Designers often compare it to the standard color Mediumpurple. In the RGB color space, it consists of 160 red, 153 green, and 255 blue.
If you are designing for print, the four-color process is what matters most. Its ink density profile breaks down to 37% cyan, 40% magenta, 0% yellow, and 0% black. With a hue angle of 244.1 degrees, it sits comfortably in the blue spectrum.
From a UX and accessibility standpoint, contrast is paramount. Mathematical luminance calculations suggest that #000000 text provides the most optimal reading experience. Be sure to check our contrast matrix below to see exactly how it performs against common backgrounds.