#9975A0
A medium, muted magenta closely aligning with Plum.
About #9975A0
The hex code #9975A0 represents a beautifully specific shade of magenta. It is closely associated with the named CSS color Plum. To achieve this exact tint on a monitor, you would use an RGB mix of 153, 117, and 160.
While screens use RGB, printing presses rely on Cyan, Magenta, Yellow, and Key (black). Its ink density profile breaks down to 4% cyan, 27% magenta, 0% yellow, and 37% black. The HSL representation is 290.2° hue, 18.5% saturation, and 54.3% lightness.
From a UX and accessibility standpoint, contrast is paramount. The calculated luminance score dictates that #000000 typography is the safest choice. Be sure to check our contrast matrix below to see exactly how it performs against common backgrounds.