#990FA0
A dark, vivid magenta closely aligning with Darkmagenta.
About #990FA0
At its core, #990FA0 is a dark and vivid hue. If you're using CSS, you might find it aligns closely with Darkmagenta. This translates to an RGB value of rgb(153, 15, 160).
For print applications, it's crucial to understand its CMYK makeup. To reproduce this shade on paper, a printer utilizes 4% cyan and 91% magenta inks. This makes it a relatively light color when applied to physical surfaces.
From a UX and accessibility standpoint, contrast is paramount. To prevent eye strain, #FFFFFF text pairs best with this hex code. Be sure to check our contrast matrix below to see exactly how it performs against common backgrounds.
Color Space Conversions
HEX#990FA0
RGB153, 15, 160
HSL297.1°, 82.9%, 34.3%
CMYK4%, 91%, 0%, 37%
HSV297.1°, 90.6%, 62.7%
LAB37.2, 66.3, -44.1
XYZ19.7, 9.7, 34.1
Decimal10031008
Color Harmonies
Tints, Shades & Tones
Tints (Adding White)
Shades (Adding Black)
WCAG Contrast Accessibility
7.17:1
Text on #FFFFFF
AAA
2.93:1
Text on #000000
FAIL
6.85:1
Text on #F8FAFC
AA
2.49:1
Text on #0F172A
FAIL
CSS Implementation
.bg-color {
background-color: #990FA0;
}
.text-color {
color: #990FA0;
}
.border-color {
border: 2px solid #990FA0;
}