HEX Color Code #7A091B

Characterized by its dark red presence, #7A091B works across hero sections, button themes, and accent overlays. Get its exact RGB, HSL, and CMYK values below, plus curated similar shades.

What Color Is #7A091B?

When rendered, #7A091B appears as a dark red shade. The R:122, G:9, B:27 breakdown shows a red-dominant profile with dark depth. At 26% lightness, it sits in the lower half of the brightness range.

Color Meaning of #7A091B

Designers choose red tones when their projects require energy, passion, and urgency. #7A091B inherits these qualities while its dark nature adds visual weight that commands attention and establishes hierarchy.

Where to Use HEX Code #7A091B

Onboarding flow illustrations and background washes that set a welcoming red tone

Skeleton screen shimmer effects — subtle dark red pulses feel natural during loading

Sidebar active-state indicators that help users orient within complex multi-panel layouts

Tag and chip components where red backgrounds pair with contrasting text for quick scanning

Customer testimonial section accents that frame quotes with visual warmth

API documentation color swatches and code highlighting themes

Similar HEX Color Codes

#6B182A

#932202

#57003E

Complementary red tone for palette coordination

#4D0048

Nearby color value offering slightly different brightness

#430052

#BB0000

Adjacent shade useful for gradient transitions

#2F0000

Comparable red alternative with distinct character

HEX Code #7A091B in Design Systems

Design token strategy for #7A091B: assign it as color.red.dark in your token hierarchy. From this base, compute tint/shade ramps programmatically using OKLCH (preferred for perceptual uniformity) or HSL adjustments. Export tokens to CSS, iOS, and Android through Style Dictionary or Tokens Studio.

Contrast data: perceived brightness 45/255 positions this color in the dark range where white text at 100% opacity meets WCAG AA. For non-text elements like icons and borders, a 3:1 contrast ratio against the background is the minimum standard.

FAQ About HEX Color Code #7A091B

What color is #7A091B?

#7A091B produces a dark red tone. The RGB breakdown (122, 9, 27) shows how the three light channels combine to create this specific red hue at 350° on the color wheel.

Is #7A091B a dark or light color?

#7A091B registers as a dark color at 45/255 perceived brightness. In practical terms, white (#FFFFFF) or very light text will provide the best readability.

What colors go well with #7A091B?

Complementary pairing (≈170° hue) creates energetic contrast with #7A091B. Split-complementary (±150°) adds variety with less tension. Monochromatic schemes — lighter and darker red shades — are the safest harmonious option.

Can I use #7A091B for branding?

#7A091B can serve as a primary or secondary brand color. Before committing, verify it renders well in both RGB (screens) and CMYK (print), test it against competitor palettes for differentiation, and confirm it meets WCAG contrast requirements in all planned applications.

How do I convert #7A091B to other color formats?

Convert #7A091B to RGB(122, 9, 27) by splitting the hex into three pairs and converting each from base-16 to base-10. HSL(350°, 86%, 26%) is derived from the RGB values using the standard algorithm. Visit our HEX to HSL converter for additional formats.