HEX Color Code #747FA2

From card backgrounds to icon fills, the medium blue tone #747FA2 handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #747FA2?

In the HSL model, #747FA2 is defined as (226°, 20%, 55%). The 226° hue angle corresponds directly to the blue portion of the color wheel. Combined with medium lightness and moderate saturation, this shade delivers subtle, sophisticated presence.

Color Meaning of #747FA2

From a psychological standpoint, #747FA2 taps into blue associations of serenity, intelligence, and authority. The medium character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #747FA2

E-commerce product card borders and "add to cart" button styling for blue-branded storefronts

Modal overlay tints — applying #747FA2 at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple blue shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — medium blue marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#658E93

#5B66BB

#97A2C5

Complementary blue tone for palette coordination

#A1ACCF

Nearby color value offering slightly different brightness

#3D486B

#33C0E3

Adjacent shade useful for gradient transitions

#BFCA57

Comparable yellow alternative with distinct character

HEX Code #747FA2 in Design Systems

For Figma and code handoff, document #747FA2 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 128/255, layer it behind dark text for comfortable reading. It also works as a tinted background that softens a white-heavy layout without introducing visual heaviness.

FAQ About HEX Color Code #747FA2

What color is #747FA2?

This HEX code renders as a medium blue shade on screen. Its RGB components (116, 127, 162) create a blue-dominant appearance with medium depth.

Is #747FA2 a dark or light color?

Dark. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #747FA2 a score of 128/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.

What colors go well with #747FA2?

#747FA2 pairs well with contrasting colors opposite it on the color wheel (≈46°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same blue family.

Can I use #747FA2 for branding?

Yes. #747FA2 works as a brand color when blue-family associations — trust, reliability, and professionalism — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.

How do I convert #747FA2 to other color formats?

The full conversion: RGB(116, 127, 162), HSL(226°, 20%, 55%). CMYK values depend on the print profile but approximate C:55% M:50% Y:36% K:0%. Our converter tools handle all formats instantly.