What Color Is #739508?

At 74° on the hue wheel, #739508 lands firmly in the green family. Its 90% saturation gives it a vivid, attention-grabbing quality, while 31% lightness positions it as a dark variant — well-suited for dark-mode surfaces and high-contrast elements.

Color Meaning of #739508

Colors in the green family are associated with growth, balance, and harmony. As a dark variant, #739508 amplifies those associations with depth and gravity, lending authority to any composition.

Where to Use HEX Code #739508

Hero sections and full-width banners where dark green tones anchor the page hierarchy
CTA buttons and interactive elements — the dark depth ensures visibility against light backgrounds
Navigation bars and sidebar accents that need to feel grounded and persistent
Data visualization charts where this green shade differentiates data series coherently
Icon fills and badge backgrounds that require consistent recognition across screen sizes
Email template accents where rendering fidelity across mail clients matters

Similar HEX Color Codes

#64A417
A closely related yellow shade with subtle tonal variation
#8C7C21
Similar hue with adjusted saturation for alternative design needs
#96B82B
Complementary yellow tone for palette coordination
#A06800
Nearby color value offering slightly different brightness
#AACC00
Related yellow option for creating harmonious color schemes
#325400
Adjacent shade useful for gradient transitions
#BEE000
Comparable yellow alternative with distinct character

HEX Code #739508 in Design Systems

To implement #739508 effectively in a design system, define it as a CSS custom property: :root { --color-green-dark: #739508; }. This single definition propagates to every component referencing the token, and a palette update requires changing just one line.

Accessibility testing is essential. With a perceived brightness of 123/255, this shade requires white or light text for adequate WCAG contrast — aim for 4.5:1 minimum on body text. Use it as a background or accent rather than text on dark surfaces.

FAQ About HEX Color Code #739508

What color is #739508?
#739508 produces a dark green tone. The RGB breakdown (115, 149, 8) shows how the three light channels combine to create this specific green hue at 74° on the color wheel.
Is #739508 a dark or light color?
#739508 registers as a dark color at 123/255 perceived brightness. In practical terms, white (#FFFFFF) or very light text will provide the best readability.
What colors go well with #739508?
Complementary pairing (≈254° hue) creates energetic contrast with #739508. Split-complementary (±150°) adds variety with less tension. Monochromatic schemes — lighter and darker green shades — are the safest harmonious option.
Can I use #739508 for branding?
#739508 can serve as a primary or secondary brand color. Before committing, verify it renders well in both RGB (screens) and CMYK (print), test it against competitor palettes for differentiation, and confirm it meets WCAG contrast requirements in all planned applications.
How do I convert #739508 to other color formats?
Convert #739508 to RGB(115, 149, 8) by splitting the hex into three pairs and converting each from base-16 to base-10. HSL(74°, 90%, 31%) is derived from the RGB values using the standard algorithm. Visit our HEX to HSL converter for additional formats.