HEX Color Code #738C0F

From card backgrounds to icon fills, the dark green tone #738C0F handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #738C0F?

In the HSL model, #738C0F is defined as (72°, 81%, 30%). The 72° hue angle corresponds directly to the green portion of the color wheel. Combined with dark lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #738C0F

From a psychological standpoint, #738C0F taps into green associations of freshness, stability, and health. The dark character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #738C0F

E-commerce product card borders and "add to cart" button styling for green-branded storefronts

Modal overlay tints — applying #738C0F at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple green shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — dark green marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#647D1E

#8CA500

#96AF00

Complementary yellow tone for palette coordination

#46B900

Nearby color value offering slightly different brightness

#3C5500

#324B50

Adjacent shade useful for gradient transitions

#BED700

Comparable yellow alternative with distinct character

HEX Code #738C0F in Design Systems

For Figma and code handoff, document #738C0F with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 118/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #738C0F

What color is #738C0F?

Visually, #738C0F appears as dark green. At HSL(72°, 81%, 30%), the hue sits in the green zone with strong saturation and dark brightness.

Is #738C0F a dark or light color?

Based on WCAG luminance weighting, #738C0F scores 118/255 — classifying it as dark. It functions well as button fills, header bars, and accent blocks with light text..

What colors go well with #738C0F?

Try combining #738C0F with shades at 252° (complementary) for bold contrast, 192° and 312° (triadic) for balanced variety, or simply lighter and darker green values for monochromatic elegance. Use our color wheel to explore these relationships visually.

Can I use #738C0F for branding?

Yes, #738C0F works effectively for branding. The green family communicates nature, renewal, and tranquility, and its dark character adds distinctiveness. Pair it with comprehensive brand guidelines specifying approved backgrounds, text treatments, and co-branding rules.

How do I convert #738C0F to other color formats?

#738C0F equals RGB(115, 140, 15) and HSL(72°, 81%, 30%). Each format serves different purposes: HEX for CSS tokens, RGB for JavaScript manipulation, and HSL for intuitive color adjustments. Our conversion tools provide all formats with one click.