HEX Color Code #713D1C

From card backgrounds to icon fills, the dark orange tone #713D1C handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #713D1C?

In the HSL model, #713D1C is defined as (23°, 60%, 28%). The 23° hue angle corresponds directly to the orange portion of the color wheel. Combined with dark lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #713D1C

From a psychological standpoint, #713D1C taps into orange associations of friendliness, confidence, and energy. The dark character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #713D1C

E-commerce product card borders and "add to cart" button styling for orange-branded storefronts

Modal overlay tints — applying #713D1C at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple orange shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — dark orange marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#804C2B

#582403

#941A3F

Complementary red tone for palette coordination

#9E1000

Nearby color value offering slightly different brightness

#3A7400

#B27E5D

Adjacent shade useful for gradient transitions

#260000

Comparable red alternative with distinct character

HEX Code #713D1C in Design Systems

For Figma and code handoff, document #713D1C with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 73/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #713D1C

What color is #713D1C?

Visually, #713D1C appears as dark orange. At HSL(23°, 60%, 28%), the hue sits in the orange zone with strong saturation and dark brightness.

Is #713D1C a dark or light color?

Based on WCAG luminance weighting, #713D1C scores 73/255 — classifying it as dark. It functions well as button fills, header bars, and accent blocks with light text..

What colors go well with #713D1C?

Try combining #713D1C with shades at 203° (complementary) for bold contrast, 143° and 263° (triadic) for balanced variety, or simply lighter and darker orange values for monochromatic elegance. Use our color wheel to explore these relationships visually.

Can I use #713D1C for branding?

Yes, #713D1C works effectively for branding. The orange family communicates optimism, adventure, and vitality, and its dark character adds distinctiveness. Pair it with comprehensive brand guidelines specifying approved backgrounds, text treatments, and co-branding rules.

How do I convert #713D1C to other color formats?

#713D1C equals RGB(113, 61, 28) and HSL(23°, 60%, 28%). Each format serves different purposes: HEX for CSS tokens, RGB for JavaScript manipulation, and HSL for intuitive color adjustments. Our conversion tools provide all formats with one click.