HEX Color Code #696CB8

Need a dependable medium blue shade? #696CB8 provides consistent rendering across browsers and devices. Below: full conversion values, accessibility considerations, and complementary color options.

What Color Is #696CB8?

#696CB8 exists as a medium entry in the blue color family. Its RGB composition (105, 108, 184) reveals a blended profile where blue characteristics emerge from the channel ratios. Perceived brightness lands at 116/255.

Color Meaning of #696CB8

The blue spectrum communicates trust, reliability, and professionalism, and #696CB8 channels these associations through its medium intensity. This makes it a strategic choice when you want blue emotional cues delivered with warmth and friendliness.

Where to Use HEX Code #696CB8

Map and location pin coloring for real-estate, logistics, or travel platform interfaces

Audio and video player progress tracks styled in medium blue for media-rich applications

Breadcrumb navigation highlights showing the user's current position in the site hierarchy

Dark-mode accent applications — test #696CB8 against charcoal and slate background surfaces

Newsletter template header bands that reinforce brand identity in every subscriber touchpoint

Game UI health bars, score displays, and HUD elements themed in blue tones

Similar HEX Color Codes

#5A7BC7

#5053D1

#468F95

Complementary teal tone for palette coordination

#3C998B

Nearby color value offering slightly different brightness

#A0A3EF

#28ADF9

Adjacent shade useful for gradient transitions

#1EB7FF

Comparable teal alternative with distinct character

HEX Code #696CB8 in Design Systems

Implementing #696CB8 across platforms? Define it in a platform-agnostic format: { "value": "#696CB8", "type": "color" } in your design token JSON. Build pipelines export this to CSS custom properties, Swift UIColor, Kotlin Color, and Flutter Color objects — ensuring pixel-perfect consistency from Figma to production.

Accessibility: brightness 116/255 means this is a dark shade. WCAG recommends white or very light text on backgrounds this dark. For focus indicators and outlines, use a contrasting ${family} tint to meet the 3:1 non-text contrast rule.

FAQ About HEX Color Code #696CB8

What color is #696CB8?

#696CB8 is a medium blue color. In RGB terms, it combines 105 red, 108 green, and 184 blue — producing a tone that sits at 57% lightness in the HSL model.

Is #696CB8 a dark or light color?

With a perceived brightness of 116 on a 0-255 scale, #696CB8 is a dark color that requires light-colored text or elements placed on top of it. Use WCAG contrast tools to verify specific pairings.

What colors go well with #696CB8?

For maximum impact, pair #696CB8 with its complementary color (around 58° on the wheel). For softer harmony, try analogous hues at 268° and 208°. Neutrals tinted with blue undertones complete the palette.

Can I use #696CB8 for branding?

Absolutely — #696CB8 is well-suited for branding when blue aligns with your brand values. Its brightness suggests openness and approachability. Test it across digital screens, print materials, and merchandise to ensure CMYK translation preserves the intended blue feeling.

How do I convert #696CB8 to other color formats?

#696CB8 converts to RGB(105, 108, 184) and HSL(238°, 36%, 57%). For print, calculate CMYK values relative to your printer profile. Use our HEX to RGB converter for instant conversions between any color format.