HEX Color Code #23AA40

From card backgrounds to icon fills, the deep green tone #23AA40 handles a wide variety of design contexts reliably. This reference page provides its complete color data and professional application ideas.

What Color Is #23AA40?

In the HSL model, #23AA40 is defined as (133°, 66%, 40%). The 133° hue angle corresponds directly to the green portion of the color wheel. Combined with deep lightness and strong saturation, this shade delivers vibrant visual impact.

Color Meaning of #23AA40

From a psychological standpoint, #23AA40 taps into green associations of freshness, stability, and health. The deep character of this specific shade means it asserts presence without overwhelming, making it effective for primary UI elements and brand identifiers.

Where to Use HEX Code #23AA40

E-commerce product card borders and "add to cart" button styling for green-branded storefronts

Modal overlay tints — applying #23AA40 at 10-20% opacity creates depth behind dialog content

Infographic accent elements where multiple green shades build visual storytelling layers

Notification badges that remain legible against varied nav-bar backgrounds

Event and calendar UI — deep green marks selected dates and active time slots

Slide deck title bars and presentation themes for consistent conference branding

Similar HEX Color Codes

#149B31

#0AC327

#46871D

Complementary yellow tone for palette coordination

#00D76D

Nearby color value offering slightly different brightness

#00E177

#006981

Adjacent shade useful for gradient transitions

#6E5F8B

Comparable blue alternative with distinct character

HEX Code #23AA40 in Design Systems

For Figma and code handoff, document #23AA40 with its roles: when to use it, which backgrounds it pairs with, and which text colors sit on top of it. Include a "do / don't" section showing approved and forbidden combinations — this prevents designers from accidentally creating inaccessible pairs.

With brightness at 118/255, this shade anchors well as a dark accent. Pair with white (#FFFFFF) for maximum contrast or off-white (#F9FAFB) for a softer feel. Avoid medium grays on top, which create insufficient contrast.

FAQ About HEX Color Code #23AA40

What color is #23AA40?

This HEX code renders as a deep green shade on screen. Its RGB components (35, 170, 64) create a green-dominant appearance with deep depth.

Is #23AA40 a dark or light color?

Dark. The weighted luminance formula (0.299R + 0.587G + 0.114B) gives #23AA40 a score of 118/255, placing it below the midpoint. This classification affects which text colors achieve adequate contrast.

What colors go well with #23AA40?

#23AA40 pairs well with contrasting colors opposite it on the color wheel (≈313°) for dynamic compositions. For cohesive, calm palettes, combine it with neighboring hues at ±30° and tinted neutrals in the same green family.

Can I use #23AA40 for branding?

Yes. #23AA40 works as a brand color when green-family associations — growth, balance, and harmony — align with your positioning. Define it formally in your brand guidelines with permitted tints, shades, and pairing rules for consistent application.

How do I convert #23AA40 to other color formats?

The full conversion: RGB(35, 170, 64), HSL(133°, 66%, 40%). CMYK values depend on the print profile but approximate C:86% M:33% Y:75% K:0%. Our converter tools handle all formats instantly.