Tiffany & Co.

Tiffany & Co. Color Palette & Design System

Decode the Tiffany visual identity through its signature Grey tones. Analyze how these colors work together to build trust in the general space.

Tiffany & Co. Primary

HEX#0ABAB5

RGB10, 186, 181

1. The Visual Identity of Tiffany & Co.

Color System Overview

Tiffany & Co. utilizes a high-contrast palette to distinguish itself in the tech sector. The core of this system is the primary color: #0ABAB5, often referred to as "Tiffany & Co. Cyan". This shade was specifically chosen to maximize visibility on digital screens (sRGB gamut) while retaining vibrancy in print (CMYK).

Industry Psychology: Why Tiffany & Co. Picked Cyan

The Blue spectrum is the color of trust, security, and logic. For Tiffany & Co., this signals reliability and professionalism.

2. Brand Usage & Strategy

Tiffany & Co. relies on digital-first branding. The hex code is optimized for RGB screens (mobile/desktop), ensuring that the brand feels native to the user's device.

Design Tip: When using the Tiffany & Co. hex code (#0ABAB5), ensure you do not inadvertently shift the hue. The official brand identity is strict about maintaining the exact Cyan saturation.

3. UI Design & Application Guide

Thinking of using the Tiffany & Co. color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Typography Recommendations

When using #0ABAB5 as a background, strict accessibility standards (WCAG) recommend using Black (#121212) for your typeface to ensure maximum readability.

Header Example

This is how your text looks on the Tiffany & Co. primary color. Ideal for buttons or prominent hero sections.

Action Link

Use #0ABAB5 for links or accents on a clean white card to draw the user's eye without overwhelming them.

Adobe & Figma Workflow

Professional designers working in Figma or Adobe Creative Cloud can instantly apply this palette. Instead of manually picking colors, we recommend creating a "Shared Style" in your design system library named Tiffany & Co. Primary. This ensures consistency across all your tech related mockups and avoids the risk of accidental hex value drift.

4. Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Tiffany & Co. Primary	#0ABAB5	rgb(10, 186, 181)	var(--tiffany-&-co.-primary)

5. CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Tiffany & Co. brand styles.


 :root {

   --tiffany-primary: #0ABAB5;

 }

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Frequently Asked Questions

What is the exact HEX code for Tiffany & Co.?

The primary hexadecimal color code for Tiffany & Co. is #0ABAB5. This code is verified for use in web and app design.

Is the Tiffany & Co. brand color ADA Compliant?

It depends on the background. #0ABAB5 must be checked against white or black text using a Contrast Ratio calculator. Generally, bright brand colors should only be used for buttons or large headings, not body text.