Deliveroo Color Palette
Explore how Deliveroo leverages its distinctive Cyan palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.
Deliveroo Primary
Deliveroo Accent
The Visual Identity of Deliveroo
Color Systems & Brand Psychology
Primary Hue
The signature #00CCBC that defines Deliveroo was engineered for instant recognition. This Cyan shade performs consistently across food applications.
Industry Psychology
Cyan sits in a perceptual space associated with dependability and innovation. For Deliveroo's food audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Deliveroo design system specifies these colors for every touchpoint — from food product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Deliveroo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00CCBC as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Deliveroo Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Deliveroo Primary | #00CCBC | rgb(0, 204, 188) | var(--deliveroo-primary) |
| Deliveroo Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--deliveroo-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Deliveroo brand styles.
:root {
--deliveroo-primary: #00CCBC;
--deliveroo-color-2: #FFFFFF;
}
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