Instagram

Instagram Color Palette

The Instagram palette builds on Pink foundations to create instant brand recognition. Learn how these specific hex values shape perception in tech markets.

Instagram Primary

HEX#E1306C
RGB225, 48, 108

Instagram Accent

HEX#C13584
RGB193, 53, 132

Instagram Accent

HEX#F56040
RGB245, 96, 64

Instagram Accent

HEX#5851DB
RGB88, 81, 219

Instagram Accent

HEX#405DE6
RGB64, 93, 230

The Visual Identity of Instagram

Color Systems & Brand Psychology

Primary Hue

Instagram anchors its brand system with #E1306C, a Pink hue that balances approachability with authority for tech audiences.

Industry Psychology

In tech branding, Pink hues communicate specific values: precision, approachability, and modern sensibility. Instagram leverages this palette psychology deliberately.

Strategic Usage

Instagram maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all tech digital and print channels.

UI Design & Application Guide

Thinking of using the Instagram color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

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Header One
HEX: #E1306C Primary Brand Color

When using #E1306C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Instagram Pink as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Instagram Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Instagram Primary #E1306C rgb(225, 48, 108) var(--instagram-primary)
Instagram Accent 1 #C13584 rgb(193, 53, 132) var(--instagram-color-2)
Instagram Accent 2 #F56040 rgb(245, 96, 64) var(--instagram-color-3)
Instagram Accent 3 #5851DB rgb(88, 81, 219) var(--instagram-color-4)
Instagram Accent 4 #405DE6 rgb(64, 93, 230) var(--instagram-color-5)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Instagram brand styles.

:root {
  --instagram-primary: #E1306C;
  --instagram-color-2: #C13584;
  --instagram-color-3: #F56040;
  --instagram-color-4: #5851DB;
  --instagram-color-5: #405DE6;
}

Explore Related Brand Palettes

Compare Instagram with other top brands in our database.

Frequently Asked Questions

What is the exact HEX code for Instagram?
The primary hexadecimal color code for Instagram is #E1306C. This code is verified for use in web and app design.
Is the Instagram brand color ADA Compliant?
It depends on the background. #E1306C must be checked against white or black text using a Contrast Ratio calculator. Generally, bright brand colors should only be used for buttons or large headings, not body text.