Samsung Color Palette
The Samsung palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in tech markets.
Samsung Primary
Samsung Accent
Samsung Accent
The Visual Identity of Samsung
Color Systems & Brand Psychology
Primary Hue
Samsung anchors its brand system with #1428A0, a Blue hue that balances approachability with authority for tech audiences.
Industry Psychology
In tech branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Samsung leverages this palette psychology deliberately.
Strategic Usage
Samsung maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all tech digital and print channels.
UI Design & Application Guide
Thinking of using the Samsung color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #1428A0 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Samsung Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Samsung Primary | #1428A0 | rgb(20, 40, 160) | var(--samsung-primary) |
| Samsung Accent 1 | #000000 | rgb(0, 0, 0) | var(--samsung-color-2) |
| Samsung Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--samsung-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Samsung brand styles.
:root {
--samsung-primary: #1428A0;
--samsung-color-2: #000000;
--samsung-color-3: #FFFFFF;
}
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