Zydus Color Palette
Explore how Zydus leverages its distinctive Blue palette to stand out in the competitive pharma landscape. Every shade serves a strategic purpose.
Zydus Primary
Zydus Accent
The Visual Identity of Zydus
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Zydus was engineered for instant recognition. This Blue shade performs consistently across pharma applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Zydus's pharma audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Zydus design system specifies these colors for every touchpoint — from pharma product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Zydus color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Zydus Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Zydus Primary | #003087 | rgb(0, 48, 135) | var(--zydus-primary) |
| Zydus Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--zydus-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Zydus brand styles.
:root {
--zydus-primary: #003087;
--zydus-color-2: #FFFFFF;
}
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