Zoom Color Palette
Explore how Zoom leverages its distinctive Blue palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.
Zoom Primary
Zoom Accent
Zoom Accent
The Visual Identity of Zoom
Color Systems & Brand Psychology
Primary Hue
The signature #0B5CFF that defines Zoom was engineered for instant recognition. This Blue shade performs consistently across tech applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Zoom's tech audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Zoom design system specifies these colors for every touchpoint — from tech product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Zoom color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0B5CFF as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Zoom Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Zoom Primary | #0B5CFF | rgb(11, 92, 255) | var(--zoom-primary) |
| Zoom Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--zoom-color-2) |
| Zoom Accent 2 | #2D8CFF | rgb(45, 140, 255) | var(--zoom-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Zoom brand styles.
:root {
--zoom-primary: #0B5CFF;
--zoom-color-2: #FFFFFF;
--zoom-color-3: #2D8CFF;
}
Explore Related Brand Palettes
Compare Zoom with other top brands in our database.