Wix Color Palette
Behind every Wix interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in tech.
Wix Primary
Wix Accent
The Visual Identity of Wix
Color Systems & Brand Psychology
Primary Hue
The Blue cornerstone of Wix's design is #0C6EFC. Purpose-built for tech visibility, it drives consistent brand perception at every touchpoint.
Industry Psychology
Blue triggers a specific neural response: heightened attention paired with emotional comfort. Wix uses this dual effect to engage tech consumers on both rational and emotional levels.
Strategic Usage
Wix's palette undergoes continuous testing against real-world tech usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.
UI Design & Application Guide
Thinking of using the Wix color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0C6EFC as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Wix Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Wix Primary | #0C6EFC | rgb(12, 110, 252) | var(--wix-primary) |
| Wix Accent 1 | #000000 | rgb(0, 0, 0) | var(--wix-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Wix brand styles.
:root {
--wix-primary: #0C6EFC;
--wix-color-2: #000000;
}
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