Volkswagen Color Palette
The Volkswagen brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of auto's most recognized identities.
Volkswagen Primary
Volkswagen Accent
The Visual Identity of Volkswagen
Color Systems & Brand Psychology
Primary Hue
#001E50 is the primary Blue anchor in the Volkswagen system. It was validated across auto use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Volkswagen's auto brand promise.
Strategic Usage
For Volkswagen, color consistency is brand equity. Every auto application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Volkswagen color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #001E50 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Volkswagen Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Volkswagen Primary | #001E50 | rgb(0, 30, 80) | var(--volkswagen-primary) |
| Volkswagen Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--volkswagen-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Volkswagen brand styles.
:root {
--volkswagen-primary: #001E50;
--volkswagen-color-2: #FFFFFF;
}
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