Vitamin Water Color Palette
From primary Black anchors to supporting accents, the Vitamin Water color system is engineered for clarity across food touchpoints — digital and physical.
Vitamin Water Primary
Vitamin Water Accent
The Visual Identity of Vitamin Water
Color Systems & Brand Psychology
Primary Hue
Central to Vitamin Water's palette is #000000. This carefully tested Black value ensures brand coherence across screens, print, and environmental food contexts.
Industry Psychology
Consumer studies in the food space show that Black palettes increase brand recall by up to 80%. Vitamin Water deploys this advantage across all visual communications.
Strategic Usage
Vitamin Water treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the food brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Vitamin Water color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Vitamin Water Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Vitamin Water Primary | #000000 | rgb(0, 0, 0) | var(--vitamin-water-primary) |
| Vitamin Water Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--vitamin-water-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Vitamin Water brand styles.
:root {
--vitamin-water-primary: #000000;
--vitamin-water-color-2: #FFFFFF;
}
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