Ups Color Palette
An in-depth exploration of the Ups color system. See how this carefully calibrated Red palette drives brand recognition across logistics applications.
Ups Primary
Ups Accent
The Visual Identity of Ups
Color Systems & Brand Psychology
Primary Hue
The foundation of the Ups visual language is #351C15. This Red tone was selected for its impact and memorability within the logistics category.
Industry Psychology
The Red spectrum triggers associations with competence, clarity, and credibility. For Ups, this translates to a visual shorthand for industry leadership in logistics.
Strategic Usage
Ups's color implementation is screen-first. Every hex value is tested for consistent rendering across iOS, Android, and web platforms, ensuring the logistics brand experience is seamless.
UI Design & Application Guide
Thinking of using the Ups color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #351C15 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ups Primary to ensure consistency across all logistics mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ups Primary | #351C15 | rgb(53, 28, 21) | var(--ups-primary) |
| Ups Accent 1 | #FFB500 | rgb(255, 181, 0) | var(--ups-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ups brand styles.
:root {
--ups-primary: #351C15;
--ups-color-2: #FFB500;
}
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