Uniswap Color Palette
The Uniswap brand owes much of its visual impact to this Pink-rooted palette. Discover the hex codes that define one of finance's most recognized identities.
Uniswap Primary
Uniswap Accent
The Visual Identity of Uniswap
Color Systems & Brand Psychology
Primary Hue
#FF007A is the primary Pink anchor in the Uniswap system. It was validated across finance use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Pink tones — authority without aggression, confidence without coldness — aligns precisely with Uniswap's finance brand promise.
Strategic Usage
For Uniswap, color consistency is brand equity. Every finance application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Uniswap color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #FF007A as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Uniswap Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Uniswap Primary | #FF007A | rgb(255, 0, 122) | var(--uniswap-primary) |
| Uniswap Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--uniswap-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Uniswap brand styles.
:root {
--uniswap-primary: #FF007A;
--uniswap-color-2: #FFFFFF;
}
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