Uniqlo Color Palette
From primary Red anchors to supporting accents, the Uniqlo color system is engineered for clarity across fashion touchpoints — digital and physical.
Uniqlo Primary
Uniqlo Accent
The Visual Identity of Uniqlo
Color Systems & Brand Psychology
Primary Hue
Central to Uniqlo's palette is #ED1D24. This carefully tested Red value ensures brand coherence across screens, print, and environmental fashion contexts.
Industry Psychology
Consumer studies in the fashion space show that Red palettes increase brand recall by up to 80%. Uniqlo deploys this advantage across all visual communications.
Strategic Usage
Uniqlo treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the fashion brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Uniqlo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #ED1D24 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Uniqlo Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Uniqlo Primary | #ED1D24 | rgb(237, 29, 36) | var(--uniqlo-primary) |
| Uniqlo Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--uniqlo-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Uniqlo brand styles.
:root {
--uniqlo-primary: #ED1D24;
--uniqlo-color-2: #FFFFFF;
}
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