Unilever Color Palette
Behind every Unilever interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in food.
Unilever Primary
Unilever Accent
The Visual Identity of Unilever
Color Systems & Brand Psychology
Primary Hue
The Blue cornerstone of Unilever's design is #0066B3. Purpose-built for food visibility, it drives consistent brand perception at every touchpoint.
Industry Psychology
Blue triggers a specific neural response: heightened attention paired with emotional comfort. Unilever uses this dual effect to engage food consumers on both rational and emotional levels.
Strategic Usage
Unilever's palette undergoes continuous testing against real-world food usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.
UI Design & Application Guide
Thinking of using the Unilever color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Unilever Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Unilever Primary | #0066B3 | rgb(0, 102, 179) | var(--unilever-primary) |
| Unilever Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--unilever-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Unilever brand styles.
:root {
--unilever-primary: #0066B3;
--unilever-color-2: #FFFFFF;
}
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