Under Armour Color Palette
Explore how Under Armour leverages its distinctive Black palette to stand out in the competitive fashion landscape. Every shade serves a strategic purpose.
Under Armour Primary
Under Armour Accent
The Visual Identity of Under Armour
Color Systems & Brand Psychology
Primary Hue
The signature #000000 that defines Under Armour was engineered for instant recognition. This Black shade performs consistently across fashion applications.
Industry Psychology
Black sits in a perceptual space associated with dependability and innovation. For Under Armour's fashion audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Under Armour design system specifies these colors for every touchpoint — from fashion product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Under Armour color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Under Armour Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Under Armour Primary | #000000 | rgb(0, 0, 0) | var(--under-armour-primary) |
| Under Armour Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--under-armour-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Under Armour brand styles.
:root {
--under-armour-primary: #000000;
--under-armour-color-2: #FFFFFF;
}
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