Ulta Color Palette
From primary Red anchors to supporting accents, the Ulta color system is engineered for clarity across beauty touchpoints — digital and physical.
Ulta Primary
Ulta Accent
The Visual Identity of Ulta
Color Systems & Brand Psychology
Primary Hue
Central to Ulta's palette is #E4002B. This carefully tested Red value ensures brand coherence across screens, print, and environmental beauty contexts.
Industry Psychology
Consumer studies in the beauty space show that Red palettes increase brand recall by up to 80%. Ulta deploys this advantage across all visual communications.
Strategic Usage
Ulta treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the beauty brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Ulta color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ulta Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ulta Primary | #E4002B | rgb(228, 0, 43) | var(--ulta-primary) |
| Ulta Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--ulta-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ulta brand styles.
:root {
--ulta-primary: #E4002B;
--ulta-color-2: #FFFFFF;
}
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