Ucla Color Palette
Explore how Ucla leverages its distinctive Blue palette to stand out in the competitive university landscape. Every shade serves a strategic purpose.
Ucla Primary
Ucla Accent
The Visual Identity of Ucla
Color Systems & Brand Psychology
Primary Hue
The signature #2774AE that defines Ucla was engineered for instant recognition. This Blue shade performs consistently across university applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Ucla's university audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Ucla design system specifies these colors for every touchpoint — from university product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Ucla color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #2774AE as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ucla Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ucla Primary | #2774AE | rgb(39, 116, 174) | var(--ucla-primary) |
| Ucla Accent 1 | #FFD100 | rgb(255, 209, 0) | var(--ucla-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ucla brand styles.
:root {
--ucla-primary: #2774AE;
--ucla-color-2: #FFD100;
}
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