Uc Davis Color Palette
From primary Blue anchors to supporting accents, the Uc Davis color system is engineered for clarity across university touchpoints — digital and physical.
Uc Davis Primary
Uc Davis Accent
The Visual Identity of Uc Davis
Color Systems & Brand Psychology
Primary Hue
Central to Uc Davis's palette is #002855. This carefully tested Blue value ensures brand coherence across screens, print, and environmental university contexts.
Industry Psychology
Consumer studies in the university space show that Blue palettes increase brand recall by up to 80%. Uc Davis deploys this advantage across all visual communications.
Strategic Usage
Uc Davis treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the university brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Uc Davis color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #002855 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Uc Davis Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Uc Davis Primary | #002855 | rgb(0, 40, 85) | var(--uc-davis-primary) |
| Uc Davis Accent 1 | #C69214 | rgb(198, 146, 20) | var(--uc-davis-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Uc Davis brand styles.
:root {
--uc-davis-primary: #002855;
--uc-davis-color-2: #C69214;
}
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