Ubisoft Color Palette
The Ubisoft palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in gaming markets.
Ubisoft Primary
Ubisoft Accent
The Visual Identity of Ubisoft
Color Systems & Brand Psychology
Primary Hue
Ubisoft anchors its brand system with #003087, a Blue hue that balances approachability with authority for gaming audiences.
Industry Psychology
In gaming branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Ubisoft leverages this palette psychology deliberately.
Strategic Usage
Ubisoft maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all gaming digital and print channels.
UI Design & Application Guide
Thinking of using the Ubisoft color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ubisoft Primary to ensure consistency across all gaming mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ubisoft Primary | #003087 | rgb(0, 48, 135) | var(--ubisoft-primary) |
| Ubisoft Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--ubisoft-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ubisoft brand styles.
:root {
--ubisoft-primary: #003087;
--ubisoft-color-2: #FFFFFF;
}
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