Tumblr Color Palette
From primary Blue anchors to supporting accents, the Tumblr color system is engineered for clarity across tech touchpoints — digital and physical.
Tumblr Primary
Tumblr Accent
The Visual Identity of Tumblr
Color Systems & Brand Psychology
Primary Hue
Central to Tumblr's palette is #36465D. This carefully tested Blue value ensures brand coherence across screens, print, and environmental tech contexts.
Industry Psychology
Consumer studies in the tech space show that Blue palettes increase brand recall by up to 80%. Tumblr deploys this advantage across all visual communications.
Strategic Usage
Tumblr treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the tech brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Tumblr color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #36465D as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Tumblr Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Tumblr Primary | #36465D | rgb(54, 70, 93) | var(--tumblr-primary) |
| Tumblr Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--tumblr-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Tumblr brand styles.
:root {
--tumblr-primary: #36465D;
--tumblr-color-2: #FFFFFF;
}
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