Tresemme Color Palette
From primary Black anchors to supporting accents, the Tresemme color system is engineered for clarity across beauty touchpoints — digital and physical.
Tresemme Primary
Tresemme Accent
The Visual Identity of Tresemme
Color Systems & Brand Psychology
Primary Hue
Central to Tresemme's palette is #000000. This carefully tested Black value ensures brand coherence across screens, print, and environmental beauty contexts.
Industry Psychology
Consumer studies in the beauty space show that Black palettes increase brand recall by up to 80%. Tresemme deploys this advantage across all visual communications.
Strategic Usage
Tresemme treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the beauty brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Tresemme color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Tresemme Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Tresemme Primary | #000000 | rgb(0, 0, 0) | var(--tresemme-primary) |
| Tresemme Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--tresemme-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Tresemme brand styles.
:root {
--tresemme-primary: #000000;
--tresemme-color-2: #FFFFFF;
}
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