Total Color Palette
From primary Red anchors to supporting accents, the Total color system is engineered for clarity across energy touchpoints — digital and physical.
Total Primary
Total Accent
The Visual Identity of Total
Color Systems & Brand Psychology
Primary Hue
Central to Total's palette is #E4002B. This carefully tested Red value ensures brand coherence across screens, print, and environmental energy contexts.
Industry Psychology
Consumer studies in the energy space show that Red palettes increase brand recall by up to 80%. Total deploys this advantage across all visual communications.
Strategic Usage
Total treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the energy brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Total color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Total Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Total Primary | #E4002B | rgb(228, 0, 43) | var(--total-primary) |
| Total Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--total-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Total brand styles.
:root {
--total-primary: #E4002B;
--total-color-2: #FFFFFF;
}
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