Target Color Palette
Target selected these Red values to communicate specific brand attributes across retail contexts. This guide unpacks the rationale and implementation details.
Target Primary
Target Accent
The Visual Identity of Target
Color Systems & Brand Psychology
Primary Hue
Target builds its entire visual hierarchy from #CC0000. This Red primary was chosen to resonate with retail consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive retail landscape, Red provides Target with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Target colors are specifications, not suggestions. The retail brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Target color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #CC0000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Target Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Target Primary | #CC0000 | rgb(204, 0, 0) | var(--target-primary) |
| Target Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--target-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Target brand styles.
:root {
--target-primary: #CC0000;
--target-color-2: #FFFFFF;
}
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