Subaru Color Palette
From primary Blue anchors to supporting accents, the Subaru color system is engineered for clarity across auto touchpoints — digital and physical.
Subaru Primary
Subaru Accent
The Visual Identity of Subaru
Color Systems & Brand Psychology
Primary Hue
Central to Subaru's palette is #003399. This carefully tested Blue value ensures brand coherence across screens, print, and environmental auto contexts.
Industry Psychology
Consumer studies in the auto space show that Blue palettes increase brand recall by up to 80%. Subaru deploys this advantage across all visual communications.
Strategic Usage
Subaru treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the auto brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Subaru color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003399 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Subaru Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Subaru Primary | #003399 | rgb(0, 51, 153) | var(--subaru-primary) |
| Subaru Accent 1 | #AAAAAA | rgb(170, 170, 170) | var(--subaru-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Subaru brand styles.
:root {
--subaru-primary: #003399;
--subaru-color-2: #AAAAAA;
}
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