Starbucks Color Palette
The Starbucks palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in food markets.
Starbucks Primary
Starbucks Accent
Starbucks Accent
The Visual Identity of Starbucks
Color Systems & Brand Psychology
Primary Hue
Starbucks anchors its brand system with #00704A, a Green hue that balances approachability with authority for food audiences.
Industry Psychology
In food branding, Green hues communicate specific values: precision, approachability, and modern sensibility. Starbucks leverages this palette psychology deliberately.
Strategic Usage
Starbucks maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all food digital and print channels.
UI Design & Application Guide
Thinking of using the Starbucks color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00704A as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Starbucks Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Starbucks Primary | #00704A | rgb(0, 112, 74) | var(--starbucks-primary) |
| Starbucks Accent 1 | #D4E9E2 | rgb(212, 233, 226) | var(--starbucks-color-2) |
| Starbucks Accent 2 | #1E3932 | rgb(30, 57, 50) | var(--starbucks-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Starbucks brand styles.
:root {
--starbucks-primary: #00704A;
--starbucks-color-2: #D4E9E2;
--starbucks-color-3: #1E3932;
}
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