Southampton Color Palette
From primary Red anchors to supporting accents, the Southampton color system is engineered for clarity across soccer touchpoints — digital and physical.
Southampton Primary
Southampton Accent
The Visual Identity of Southampton
Color Systems & Brand Psychology
Primary Hue
Central to Southampton's palette is #D71920. This carefully tested Red value ensures brand coherence across screens, print, and environmental soccer contexts.
Industry Psychology
Consumer studies in the soccer space show that Red palettes increase brand recall by up to 80%. Southampton deploys this advantage across all visual communications.
Strategic Usage
Southampton treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the soccer brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Southampton color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #D71920 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Southampton Primary to ensure consistency across all soccer mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Southampton Primary | #D71920 | rgb(215, 25, 32) | var(--southampton-primary) |
| Southampton Accent 1 | #130C0E | rgb(19, 12, 14) | var(--southampton-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Southampton brand styles.
:root {
--southampton-primary: #D71920;
--southampton-color-2: #130C0E;
}
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