Smartwater Color Palette
The Smartwater palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in food markets.
Smartwater Primary
Smartwater Accent
The Visual Identity of Smartwater
Color Systems & Brand Psychology
Primary Hue
Smartwater anchors its brand system with #003087, a Blue hue that balances approachability with authority for food audiences.
Industry Psychology
In food branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Smartwater leverages this palette psychology deliberately.
Strategic Usage
Smartwater maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all food digital and print channels.
UI Design & Application Guide
Thinking of using the Smartwater color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Smartwater Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Smartwater Primary | #003087 | rgb(0, 48, 135) | var(--smartwater-primary) |
| Smartwater Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--smartwater-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Smartwater brand styles.
:root {
--smartwater-primary: #003087;
--smartwater-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Smartwater with other top brands in our database.