Sheraton Color Palette
From primary Blue anchors to supporting accents, the Sheraton color system is engineered for clarity across hospitality touchpoints — digital and physical.
Sheraton Primary
Sheraton Accent
The Visual Identity of Sheraton
Color Systems & Brand Psychology
Primary Hue
Central to Sheraton's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental hospitality contexts.
Industry Psychology
Consumer studies in the hospitality space show that Blue palettes increase brand recall by up to 80%. Sheraton deploys this advantage across all visual communications.
Strategic Usage
Sheraton treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the hospitality brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Sheraton color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Sheraton Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Sheraton Primary | #003087 | rgb(0, 48, 135) | var(--sheraton-primary) |
| Sheraton Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--sheraton-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Sheraton brand styles.
:root {
--sheraton-primary: #003087;
--sheraton-color-2: #FFFFFF;
}
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