Saudi Aramco Color Palette
The Saudi Aramco palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in energy markets.
Saudi Aramco Primary
Saudi Aramco Accent
The Visual Identity of Saudi Aramco
Color Systems & Brand Psychology
Primary Hue
Saudi Aramco anchors its brand system with #003087, a Blue hue that balances approachability with authority for energy audiences.
Industry Psychology
In energy branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Saudi Aramco leverages this palette psychology deliberately.
Strategic Usage
Saudi Aramco maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all energy digital and print channels.
UI Design & Application Guide
Thinking of using the Saudi Aramco color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Saudi Aramco Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Saudi Aramco Primary | #003087 | rgb(0, 48, 135) | var(--saudi-aramco-primary) |
| Saudi Aramco Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--saudi-aramco-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Saudi Aramco brand styles.
:root {
--saudi-aramco-primary: #003087;
--saudi-aramco-color-2: #FFFFFF;
}
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