San Pellegrino Color Palette
From primary Red anchors to supporting accents, the San Pellegrino color system is engineered for clarity across food touchpoints — digital and physical.
San Pellegrino Primary
San Pellegrino Accent
The Visual Identity of San Pellegrino
Color Systems & Brand Psychology
Primary Hue
Central to San Pellegrino's palette is #E4002B. This carefully tested Red value ensures brand coherence across screens, print, and environmental food contexts.
Industry Psychology
Consumer studies in the food space show that Red palettes increase brand recall by up to 80%. San Pellegrino deploys this advantage across all visual communications.
Strategic Usage
San Pellegrino treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the food brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the San Pellegrino color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
San Pellegrino Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| San Pellegrino Primary | #E4002B | rgb(228, 0, 43) | var(--san-pellegrino-primary) |
| San Pellegrino Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--san-pellegrino-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the San Pellegrino brand styles.
:root {
--san-pellegrino-primary: #E4002B;
--san-pellegrino-color-2: #FFFFFF;
}
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